For up and coming artists, one of the most difficult objectives is to develop an honest and viable way to promote your music. Luckily, there are now more options for new artists than ever before. Many web-based services are now specializing in promoting talented hip hop artists. I recently caught up with Akismet of Official Promotions Online, a seasoned veteran of the hip hop promotion game. I highly recommend checking out his site! Here’s what he had to say:

Jee Juh: What are some of the biggest mistakes that artists make in trying to promote their music?

Akismet: We would say that the biggest mistake for artists in promoting is to overpromote. For instance, on Instagram, never post the same image twice especially if it is an album cover. You have to find creative ways to market yourself and don’t overdo it where the audience is annoyed by being “marketed to.” The ideal audience is one who enjoys your media and comes back to look at more or listen to more since what you post is new and refreshing every time. Also, quality is better than quantity. Some tracks should never leave the studio. Really try to focus on that one song that will get people hooked instead of dropping a bunch of filler tracks that won’t get the message across.

Jee Juh: What’s the single most important thing an artist can do when trying to promote their music?

Akismet: When promoting your own music, you have to get a team who is willing to invest time into marketing it for you. Look at whatever you do yourself as a bonus. But everything really starts with the music. It’s not uncommon to see a better response from a really good song with a professionally shot video do better than a lesser quality video that has double the promotion. Then again, there are tons of good artists who make no effort to promote themselves and their music is unheard and unharnessed.

Jee Juh: What differentiates your promotional services from those offered by other websites?

Akismet: We are aware of other companies that offer fake plays and stats that lack real interaction. We believe that our audience-targeted method of promoting is best because we share with over 50,000 people who have already expressed an interest in hip hop and R&B videos. This results in more comments, followers, and active fans which is more important than just stats. Marketing to random people and spamming random people is a method used by the majority of the industry, but we have found that only sharing with targeted audiences is the most effective.

For more info and promotional inquiry, check out www.officialpromotionsonline.com

To contact me, hit me up at dan@jeejuh.com

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